Include videos in your email marketing

TIP: Include videos in your email marketing. (Keep reading, there’s a twist!)

People love videos and respond well to them. You may have heard of the suggestion to embed a video in an email message to your prospects. BUT there can be a problem with that…

Your prospect’s email system might flag those emails as spam, and your prospect might not ever see them. And some people might have trouble getting video to play within an email.

But there is an easy solution for this, and in my opinion, much better.

Simply put a screenshot of your video in the email…a screenshot that has the little “play” symbol in the center of it, and link that screenshot image to your web page.

When a person sees that screenshot image with the play icon, they will instinctively click on it to “play” the video.

Like the image below: is it the actual video? or is it a screenshot that links to the location of the video on my Youtube channel? Click it and see…

link screenshot of video


How to include a video image with a play icon in your emails

To take a screenshot that will have that little “play” symbol in the middle of it, in your Youtube channel, go to your video, click on the Share option under it, then click Embed and then Show More. Then you will see the video image you want to grab a screenshot of:

screenshot of video image with play button

 

Then your email editor should allow you to simply insert the image in your message and link it to where you want the reader to go when they click it.  And when you are actually linking that video image to a web page, you are getting your prospect to go from the email to your web page, which is where you ultimately want them to be.  Alternately, you can link the image to your Youtube channel, if that’s what’s you want to do.

Don’t forget, while your emails can serve an important function to build good relationships with your prospects and keep in touch with them, you still want to keep in mind your goal to drive traffic to your web pages.  So try this tip to include videos in your email marketing, and you will accomplish that goal!

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